This red soft drink is called Rojita. It is a popular drink in Nicaragua, and used to be owned by a Nicaraguan company. And then Pepsi bought it. This particular soda, Rojita, seems to be totally invisible on the internet. I spent a long time trying to find out more about it, but was almost completely unsuccessful, which is pretty remarkable in itself. If someone finds something, let me know. As far as taste, it is basically the equivalent of the Coca Cola drink Fanta Roja.
Last year, I discovered a similar soda situation. Inca Kola was the native soft drink of Peru (my Peruvian friend Hernan jokes "The kola of the Incas"), and then Coca Cola bought most of the company in the late 1990s since they couldn't quite rival its popularity in Peru. I linked to the Wikipedia entry on Inca Kola, which details the rise and buying out of the company (at least I find this sort of thing interesting anyway)
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